A well thought out promotional campaign can have a big impact on a business. Use some of these strategies and you will be able to make it successfulAn exhibition can lead to a lot of new opportunities to a business and it’s very important that you get the most out of it. Since an exhibition is a considerable cost and you will be compared with other businesses mostly in a similar capacity you need to make sure your exhibition stall looks good. However, since it’s not something permanent you need to make sure that you don’t spend too much but still make sure it looks good. Here are a few things you need to pay attention to when setting up an exhibition stall.
The size of the stall and location
The size of your stall can be one of the biggest constraints you have. These things aren’t usually that big so you need to clearly know the size before you start designing. Just like the size the location of your stall can also play a big role. Is it inside or out? Is it against a wall in a corner or in the centre? Knowing these things can give you a feel of things. If possible try to check out the location in person.
Make it comfortable
Once the exhibition starts things can get hectic and on top of that during busy exhibition things can get uncomfortable. Because of this, it’s important to make sure that your stall is comfortable. This is important for both your customers and the people who are working in the stalls. Chairs, expo shades, a cooler are some things that you can use. Even though you won’t really pay attention to something like this it’s very important.
Make yourself known
There are going to be many more stalls in the exhibition and people are going to have more than enough things to be distracted by. Therefore it’s very important that you make yourself be known. Having a stall can that easily be noticed, a few custom printed flags are some things that can help you establish your presence. You need to be a bit loud if you want to be noticed.
Something to take home
Even though your sales team is very good and can be convincing there is a lot to process at an exhibition so people tend to forget. Because of this, you need to give them something to take home so they won’t forget you easily. However, you need to make sure that it won’t be something that will be thrown away.If done well an exhibition can be a great thing for a business. Pay attention to these things when designing your exhibition stall and you will not be disappointed.Continue Reading